University of Minnesota
Software Engineering Center
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Max Peterschmidt

Biography: 
Max Peterschmidt has been a service designer for the last 3½ years at Honeywell User Experience, where he uses information design tools to help project teams make sense of complex markets in the IoT space and find new ways to work with those systems. His job also leads him to do a lot of work in the interaction design and design research disciplines, where he designs applications for some of Honeywell's B2B software solutions. Prior to joining Honeywell, he trained in the field of architecture, and holds a BFA in architecture from the Savannah College of Art and Design and a M. Arch from the University of Cincinnati College of Design, Architecture, Art, and Planning.

Recent Presentations

The immense power of information design on information interpretation

How should data structure & underlying story drive the organizational framework of a data visualization? How do you balance richness of data evidence with clarity & succinctness of message? How responsible is an information designer for how their work is interpreted? Using a number of examples from the world of information design as well as his own work, Max will explore the ethics, storytelling, and UX side of data visualization from outside the constraints of a development environment.