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Rob Cooley; CodeFreeze 2014


Refactoring an existing data infrastructure using Big Data tools

Abstract: The era of Big Data has ushered in a new set of tools and paradigms for handling data in software applications. However, many of us don't have the luxury of building an application from scratch and must work with an existing infrastructure. This talk will explore some of the practical considerations for refactoring an existing application to take advantage of the new Big Data tools and techniques.

Bio: Dr. Robert Cooley received his Ph.D. in Web Data Mining in 2000 from the University of Minnesota and has spent the last 13 years working for software startups in a variety of roles. As the CTO of OptiMine Software, a digital advertising measurement and optimization company, he is responsible for the company’s product development and technology strategy. Prior to co-founding OptiMine, Rob headed the North American technical team for KXEN, a data mining tool provider, where he led projects with over 300 companies including Wal-Mart, Sears, Lowes, eBay, Experian, Nielsen, Live Person, and Acerno. After grad school he worked at a Xerox PARC spin-off doing personalized search that was sold to Google. In addition to his Ph.D., Rob holds a masters degree in nuclear engineering from the Bettis Reactor Engineering School, was a Lieutenant in the U.S. Navy, and received a BS in civil engineering from Cornell University.

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