University of Minnesota
Software Engineering Center

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From Good Product to Good Business: Using Visualization to Build the Right Business

Date of Presentation: 
Thursday, January 12, 2017
Presented By: 
Every year more than 7 out of 10 product launches fail and that’s primarily because many initiatives fail to translate product success to business success. Every new offering lives in the unfamiliar space between what is and what could be; visualization can be a useful tool for not only familiarizing a new offering with the external audiences who will acquire it but also with the internal audiences who will build it. At our time together, we will talk about various qualitative and quantitative techniques that are used for building the right business, and about visualizing them for different types of audiences.
CodeFreeze 2017